Like No Other - Commercial Transformation & AI Enablement
Future Ready Procurement & AI Enablement
Like No Other is a marketing procurement consultancy helping brands, agencies and tech vendors unlock growth through smarter procurement, negotiation and AI-enhanced commercial strategies. We deliver tailored training, consultancy and advisory, aiming to help clients navigate procurement complexity, protect margins, and accelerate business outcomes.
About Me
After starting her career in global media buying and planning, Nina quickly realised the power of negotiation and how much strategic procurement shapes business outcomes. She then made an intentional and fulfilling move into marketing procurement. Over 20+ years, she has worked across procurement, marketing, and technology, including global leadership roles at Unilever, Sony, Sky, Sainsbury’s and Mindshare. She has managed €250m+ complex spend, negotiating high-stake deals and pioneering AI-enabled commercial models. Today, she runs Like No Other, an independent consultancy helping brands, agencies and tech vendors unlock growth through smarter procurement, strategic negotiation and AI-driven commercial strategies. She brings clarity, confidence and collaboration to every engagement, turning procurement into a real growth partner.
How can my expertise accelerate your growth?
AI isn’t just a tool — it’s a strategic advantage. I help businesses turn data into leverage, automate complexity, and negotiate with clarity. By harnessing artificial intelligence and customising this to fit the complexities of your company, I can help you unlock smarter procurement strategies, reduce costs, and scale operations with confidence. With hands-on experience assembling and leading cross-functional teams, I empower organizations to adopt AI tools that boost productivity and drive measurable results.
Success stories
Real-world change like no other
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€250m
global portfolio managed
36%
average negotiation result
50%
AI cost reduction
Procurement 4.0
Procurement 4.0 approaches empower marketers by
combining clear commercial frameworks, negotiation mastery, and AI-driven insights, helping teams make smarter choices, optimise investments, and strengthen supplier partnerships. The goal isn’t to limit creativity, it’s to translate ambition into actionable strategies that protect margins, accelerate growth, and drive sustainable value.
Products we offer
Procurement 4.0 Accelerator
Modern procurement training for teams who want to win more work
Negotiation Desk
Real-time support to close better deals and protect margin
AI ready sprint
Helping vendors and brands price AI and emerging tech confidently
Procurement and Playbook Audit
Diagnosing procurement gaps and unlocking untapped value
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Like No Other
One successful negotiation can cover your investment, let’s
connect and explore how I can support your business goals.